As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss? In this cheat sheet of metrics, we’ll share the six metrics that do.
In this brief 10-page cheat sheet, you’ll find:
6 marketing metrics that prove the value of your marketing efforts
Formulas and examples to help you calculate your own metrics
Explanations and scenarios of why these metrics are important and how to interpret them