[CASE STUDY] Lifestyle Village Sells Out Their Park & Generates $3.2M in Sales from $53K Investment

The Problem...

Village Lifestyle Park in Traralgon, Victoria, was struggling to sell 20 vacant lifestyle units in their over fifty-fives community.

Brian, the owner of Village Lifestyle Park, had tried partnering with a local real estate agent to sell units and achieve his ultimate goal of being able to sell the land to property developers, but this wasn't working well. It was hard to get people interested in the village through traditional marketing channels.

Brian had also engaged a number of web marketing consultants and agencies to try paid advertising, wed design, and other strategies for the village. None of these approaches had provided the results Brian was looking for.

The Solution...

After hearing about the results we were generating for his home builder colleague, Brian approached us to see if our digital marketing strategy could help him achieve his goals too.

We agreed to work with Village Lifestyle Park and immediately got to work implementing a digital & content marketing game plan.

This approach included creating helpful content answering potential customers' questions, creating free content offers to grow an email list for building relationships, Facebook ads for creating awareness and converting strangers into email leads, and more.

We also helped Brian's team implement a CRM system so they could keep track of sales leads properly once people were ready to talk.

Results...

Within 12 months, our proven digital marketing strategy was able to generate "sell out" results.

Generated $3.2M in sales from a $53K total marketing budget (including all service and advertising costs with minimal time needed from the client)
Sold a vacant unit per fortnight during this period, compared to one per year beforehand
Sold the entire village to a national lifestyle chain, largely thanks to the established marketing strategy in place
1130 new email leads generated from downloading/requesting valuable information - which will lead to more sales in time

ABOUT US

We help companies that sell expensive products and services attract, convert, and retain more customers using content and inbound marketing. We only work with a handful of clients at time so that we can give each client the attention needed for results like these. If this sounds like it could help you, apply for a free strategy session, and see if we're a fit to help you.

Core Team

Damien Elsing

Founder & Lead Strategist

Marinda Wilkinson

Content Strategy & Copywriting

Jamie Gemell

Google Ads & SEO

SERVICES WE PROVIDE

We provide a range of inbound marketing services for both B2B and B2C companies, including:

Marketing strategy, training, & consulting
Content marketing, including content strategy and copywriting for blog posts, emails, and landing pages
Advertising on Facebook, Google, Instagram, and LinkedIn
HubSpot marketing & sales software set up and management
Social media strategy & management of client Facebook, Instagram, and LinkedIn accounts

If you'd like to see if we can help you achieve results like these, click on the button below, fill out the quick survey to determine if we can help, and if it's a good fit we'll prepare a plan of action and pricing for you.

For several years now I have entrusted Damien and the CLCK Digital team with my most precious business asset – my customers! I’ve never regretted it! Damien and his team handle this with aplomb, and I’m comfortable for Damien’s team to liaise with our customers directly.

Bruce Rasmussen

Managing Director, Carpe Diem Consulting

CLCK re-trained our staff and supplied them with an appreciation of who their customers were, where they came from and how they could engage with them. The results were amazing. We regularly achieved more solid leads in a week using the CLCK approach than we had been receiving on an annual basis.

Brian Mulcahy

Owner, Village Lifestyle Park

I had the pleasure of working with Damien on a number of web marketing projects at the Barefoot Investor. Damien brought a fresh perspective and professional approach to our team, and he was an absolute pleasure to work with.

Lauren Molan

Chief Writer/Producer, ABC

CLCK was a pleasure to work with and structured our campaign perfectly. It has been a massive success… I’ve had to pause the campaign because we have TOO many leads!

David Metekingi

Solar Watchdog

After experiencing one disappointment after the other in the online lead generation industry, we were ready to try something new. The CLCK team understood our challenges and got to work quickly.

The results have been amazing. Our Sales team have more than sufficient leads to draw from, sales are increasing beyond target and CLCK work with us as if they are part of our team.

Managing Director

Boutique Home Builder

Wondering if this could work for you?

INCOME DISCLAIMER: The sales figures stated above are sales figures from (personal results, client results). Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors...including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.

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Lifestyle Village Sells Out Their Park & Generates $3.2M in Sales from $53K Investment