[CASE STUDY] Education Provider Doubles Organic Traffic in 12 Months

Fig 1: After only a few months we were able to achieve a dramatic increase in organic traffic for this client.

See how we helped this education business achieve rapid growth in less than 12 months using a content-driven SEO strategy...

THE CHALLENGE

The client in this case study is a Victorian tertiary training provider for the electrical trade industry. They help people become qualified electricians, as well as helping qualified electricians earn new qualifications.

They approached us with a range of marketing challenges, which we reviewed with them and helped to define.

Main issues identified:

Lack of organic traffic due to not being in the top few search results for many of their high-intent search keywords
Not enough content to attract and convert potential customers - while their website had quite a lot of content and high domain authority, it was poorly organised and did not have clear calls to action offering a "next step" to visitors.
Lack of a system to measure results and keep all sales & marketing activities in one place - the business' marketing assets were split across multiple systems so it was hard to measure what marketing activities were working.

Fig 2: Because the domain was already well established and had a strong backlink profile, we could focus on content.

OUR APPROACH

This client had worked with various marketing agencies previously but had not seen the results they'd been expecting. They’d heard about our success with other businesses facing similar challenges and were keen to try a different approach.

We devised a plan and immediately got started implementing a new marketing strategy. Using our Content-First SEO approach we addressed the following areas:

Comprehensive audit covering the website structure, conversion points, existing link profile (other domains linking to the site), keyword research for opportunities, and current website authority.
Creation of a content strategy to develop more targeted content and fill any gaps in the current website content. We conducted keyword research to identify topics this site could easily rank for and which had high search volumes with high intent.
Technical edits to the website to fix any code issues, improve website speed, and either improve or remove any low performing content pages that were diluting the site authority.
Implementation of HubSpot marketing software as an all-in-one system for attracting, converting, and nurturing leads, as well as measuring results, publishing landing pages & sending email marketing campaigns.
Conversion rate optimisation to ensure that the new traffic generated converts into leads, such as by downloading helpful content and joining the mailing list, and/or going on to enrol in a course.
Creation of links back to the content created and the main website from other websites, to signal to search engines that this is a trusted authority website (because the site had relatively high domain authority, creation of backlinks was not a high priority for getting the content we created to rank well in search).
Ongoing content publication and optimisation

- creating compelling, well-written content that attracts more potential customers, optimising existing content, and nurturing any leads that come through the system to make the most of the traffic generated.

Our in-house team of strategists and content creators used our proven content-first SEO process to implement each of the above steps. Getting the technical side right allowed the website to run smoothly behind the scenes, while ensuring the quality and delivery of the content was first class was absolutely critical too. Poorly planned and badly written content will not achieve the same results or maintain the high standards of the brand and how it's perceived in the marketplace.

Fig 3: The organic traffic growth led to strong overall growth for this education provider.

RESULTS

Some of the main results achieved on this project have been:

Organic website traffic increased from an average of 6000 visits per month to more than 15000 per month - more than a 150% increase
Email list growth of more than 9,000 new contacts who can be marketed to via email at any time
More than 500 new customers enrolling in courses, boosting company revenue and creating predictable growth
Traffic and leads continue to increase steadily month on month thanks to the foundations we've created and the ongoing content and optimisation provided

The results of the Content-First SEO approach speak for themselves – a massive jump in website traffic, a large contact list to build a relationship with and a huge boost in course enrolments. Importantly, we also now have a strategy and process in place that will continue to publish and optimise content ongoing, to build on the success and continue to help this training provider to sustainably grow.

Fig 4: One article alone that we created gets more organic traffic than the home page.

ABOUT US

We help businesses in education, construction, property, and technology to attract, convert, and close more customers using our proven, content-driven sales & marketing strategies. We work with a small number of clients so that we can give each client the attention needed for results like these.

Core Team

Damien Elsing

Founder/Operations

Marinda Wilkinson

Content Strategy & Copywriting

Jamie Gemmell

Google Ads & SEO Strategy

SERVICES WE PROVIDE

We provide a range of inbound marketing services for businesses in the education, construction, property, and IT industries, including:

SEO - Search engine optimisation to rank better on Google
Marketing strategy, training, coaching & consulting
Content marketing, including content strategy and copywriting for blog posts, email marketing, and landing pages
HubSpot marketing & CRM software set up and management
Marketing automation
Conversion rate optimisation

If you'd like to see if we can help you get results like this education provider achieved, click on the button below to book in a strategy call with our team so we can help you create a plan of action...

CLCK Digital has been a fantastic support during the development of HubSpot in our organisation. They have been instrumental in helping us understand various features and helping us to get the most out of the product. We really love HubSpot now and continue to get a lot of value out of it.

James Myers

IT & Digital Marketing Director, Hermitage Homes

For several years now I have entrusted Damien and the CLCK Digital team with my most precious business asset – my customers! I’ve never regretted it! Damien and his team handle this with aplomb, and I’m comfortable for Damien’s team to liaise with our customers directly.

Bruce Rasmussen

Managing Director, Carpe Diem Consulting

CLCK re-trained our staff and supplied them with an appreciation of who their customers were, where they came from and how they could engage with them. The results were amazing. We regularly achieved more solid leads in a week using the CLCK approach than we had been receiving on an annual basis.

Brian Mulcahy

Director, Village Lifestyle Park

I had the pleasure of working with Damien on a number of web marketing projects at the Barefoot Investor. Damien brought a fresh perspective and professional approach to our team, and he was an absolute pleasure to work with.

Lauren Molan

Chief Writer/Producer, ABC

CLCK was a pleasure to work with and structured our campaign perfectly. It has been a massive success… I’ve had to pause the campaign because we have TOO many leads!

David Metekingi

Solar Watchdog

After experiencing one disappointment after the other in the online lead generation industry, we were ready to try something new. The CLCK team understood our challenges and got to work quickly.

The results have been amazing. Our Sales team have more than sufficient leads to draw from, sales are increasing beyond target and CLCK work with us as if they are part of our team.

Managing Director

Boutique Home Builder

INCOME DISCLAIMER: The sales figures stated above are sales figures from client results. Results are not typical. We are not implying that you will be able to duplicate these results and are using these references for example purposes only. Your results will vary and depend on many factors...including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action.

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Education Provider Grows Organic Traffic by 153% to 15,000 Visitors Using "Content First" SEO Strategy

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